About.
You’ve built something you care about. Now it’s time to make sure it works—beautifully, intentionally, and with staying power.
Three years ago, I moved to my husband’s rural hometown to put down roots—literally and figuratively. Our third-generation cottage sits on seventh-generation land nestled in the rolling hills of the East Texas Pineywoods. That stretch of soil captured my heart.
The move brought its share of change and challenge, but it also gave me space to grow. In that quiet, rooted place, I found my voice—and a calling to help others do the same.
Blending my background in hospitality, brand development, and creative direction, I built Story & Soil Co. for the visionary who needs structure, the dreamer who needs direction, and the builder who’s burned out but not done.
From our small town to brands across Texas, I’ve helped craft stories, systems, and strategies that align with the heart of a business—and support sustainable growth.
Let’s craft something lasting. I’ll bring the plan—you bring the purpose.
Here’s what backs that up:
WSET Level 2 Award in Wines
10+ years in business across brand, management, hospitality, and creative systems
General Manager of a multi-channel vineyard + event space
Trusted by clients like Pineywoods Vineyard, Sabine Chamber, Oak Hill Farm
Bachelor’s in Business Administration in Hospitality & Tourism
Want to see the full journey? View Chelsea’s LinkedIn.
Meet Our Support Staff
They don't manage the inbox, but they do keep spirits high and vibes on-brand.
Angus (white dog, Chief Barketing Officer)
Specializes in cozy aesthetics, content naps, and brand loyalty (especially when snacks are involved).
Hargis (black dog, Head of Social Sniffing)
Always alert, keeps tabs on guest engagement (read: delivery drivers), and ensures every walk is on strategy.
Totally untrained. Deeply committed to the mission.
What We Believe
At Story & Soil Co., we believe the best brands are built with both story and strategy. Every business has roots worth honoring, and with the right systems in place, those roots can grow into something thriving and unforgettable.
Our Mission
To help service-based brands grow from the ground up by blending storytelling, intelligent systems, and thoughtful strategy. Whether you’re just starting, scaling, or refining, we’re here to make sure your brand feels like you—and functions with ease.
A world where small businesses, wineries, and hospitality brands have the tools and confidence to grow with clarity, creativity, and purpose.
Our Vision
The STORY We Live By
Storytelling → Because every brand has a narrative worth sharing. We craft your brand voice so it feels authentic, consistent, and unmistakably you.
Transparency → Clear, honest communication in every step. From copywriting to content creation, we keep your message simple, accurate, and impactful.
Origin → Strong brands start with solid foundations. We streamline your systems, SOPs, and infrastructure so your business runs with ease.
Relationships → We believe growth happens through connection. By working side-by-side, we build trust through collaboration, training, and hands-on support.
Your Growth → Sustainable, intentional, and scalable. We help you expand with the right mix of UX design, social media content, and SaaS tools.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!