About Chelsea.
Four years ago, I moved to my husband’s rural hometown to put down roots, literally and figuratively. Our third-generation cottage sits on seventh-generation land nestled in the rolling hills of the East Texas Pineywoods. That stretch of soil captured my heart.
The move brought its share of change and challenge, but it also gave me space to grow. In that quiet, rooted place, I found my voice and a calling to help others do the same.
I blend my background in hospitality, event coordination, operations, and creative direction. I built Story & Soil Co. for the visionary with plans in motion, the dreamer looking for direction, and the host who needs a steady hand to bring it all together.
From our small town to communities across Texas, I help bring ideas and gatherings together with thoughtful coordination, clear systems, and care for the details that make things last.
Let’s craft something lasting. I’ll bring the plan, you bring the purpose.
Chelsea Jackson-Melton
Founder, Owner
Here’s what backs that up:
WSET Level 2 Award in Wines
10+ years in business across management, hospitality, and creative systems
General Manager of a multi-channel vineyard + event space
Trusted by clients like Pineywoods Vineyard, Sabine County COC, Oak Hill Farm
Bachelor’s in Business Administration in Hospitality & Tourism
Want to see the full journey?
View Chelsea’s LinkedIn.
Meet Our Support Staff
They don't manage the inbox, but they do keep spirits high and vibes on-brand.
Angus
(white dog, Chief Barketing Officer)
Specializes in cozy aesthetics, content naps, and brand loyalty (especially when snacks are involved).
Hargis
(black dog, Head of Social Sniffing)
Always alert, keeps tabs on guest engagement (read: delivery drivers), and ensures every walk is on strategy.
Totally untrained. Deeply committed to the mission.
What We Believe
At Story & Soil Co., we believe meaningful work begins with intention. Whether it’s a gathering, a growing business, or a project, the most memorable experiences are built with care, thoughtful planning, and the right structure behind the scenes.
Our Mission
To support hosts, small businesses, and organizations by bringing structure, thoughtful planning, and hospitality-minded coordination to gatherings, projects, and growing businesses.
Our Vision
A world where small businesses, projects, and meaningful gatherings have the support they need to flourish with clarity, creativity, and a strong foundation behind them.
The STORY We Live By
Storytelling → Every event and project has a purpose behind it. We help bring that vision to life through thoughtful planning, clear coordination, and meaningful details.
Transparency → Clear, honest communication in every step. We keep timelines, details, and decisions open and easy to understand so everyone stays aligned.
Origin → Strong foundations make everything easier. We help organize the systems, timelines, and details that support successful events and projects.
Relationships → We believe growth happens through connection. By working together, we bring clarity to plans, support the process, and help guide projects and gatherings from idea to completion.
Your Vision →Your vision sets the direction. We help organize the plans, timelines, and details so your plans and ideas flow smoothly from the first step to the final moment.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!