Our Work
This is what it looks like when it’s done right.
Pineywoods Vineyard , LLC
Hemphill, Texas
Scope: Hospitality, Marketing, Events & Wine Club Management
Our work focused on building the operational and event infrastructure needed to support a growing hospitality business, spanning CRM system management and staff training, event programming, and marketing materials.
Event Planning & Coordination
Over the past several years, I have coordinated and executed 55+ annual events, ranging from weddings and private tastings to community festivals and wine education programs.
Hospitality Operations & Systems
Developed the operational structure supporting daily winery service, improving onboarding, service consistency, and internal communication. This included SOPs, staff training manuals, menu development, event execution guides, and hospitality workflow systems.
CRM & Revenue Systems
Established and scaled a wine club program from scratch, converting ~50 early leads into 180 active members while driving 65% overall revenue growth and generating $30K+ in 6-month recurring revenue. Implemented and managed CRM and operational systems (Commerce7, Excel), improving visibility into customer behavior and profitability (2x+ event returns) and increasing revenue through lifecycle and upsell strategies that lifted AOV to $52+ and shipment value by over 40%.
Developed and executed marketing materials supporting event programming and winery storytelling across social and email channels. Scaled social reach to 970K+ annual views, increasing engagement (+15%), website traffic (+27%), and link clicks (+92%) through data-driven content and campaign strategy. Built scalable marketing systems that turn content into measurable growth and customer conversion.
Brand & Marketing Infrastructure
Planning an event or community program?
Sabine County Chamber of Commerce
Hemphill, Texas
Role: Event Planning Support & Marketing Materials
Created promotional graphics, vendor layout maps, and event planning materials supporting large public events on the historic downtown square, including Sabine County’s annual Patriotic Weekend celebration.
Event Planning & Coordination
Provided planning support and materials for large public events on the downtown square, including event promotional graphics, vendor layout maps, community schedules and itineraries, and visitor information materials.
Vendor Maps & Event Layouts
Designed vendor maps to help organizers coordinate booth placement, food vendors, and public activity areas. These layouts helped improve event flow and guest navigation.
Promotional Materials
Created promotional materials and event graphics to communicate schedules, activities, and vendor participation.
Oak Hill Farm
Milam, TX
Role: Developed clear, visually cohesive print materials to support Oak Hill Farm’s presence at local festivals and pop-up markets.
Promotional Materials
Created printable menus and pricing signage for festivals and pop-up markets, refined logo and visual identity, and developed Canva templates for seasonal updates and event collateral.
These materials supported Oak Hill Farm’s word-of-mouth marketing strategy by elevating their presence at festivals and improving customer clarity.