Pineywoods Vineyard
Hemphill, TX

Client Since: 01/01/25
Scope: Full-Scale Brand and Operations Partnership

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OUR WORK

Complete brand development and storytelling framework
Custom wine label designs and product graphics
Email marketing and social media campaigns
Commerce7 CRM setup, segmentation, and automation
SOPs for tasting room, events, education, and operations
Event design, vendor management, and promotional rollouts
Website content population and visual direction
Stakeholder communications and hospitality team onboarding
Internal training systems and continuing education structure
Outside sales support and festival representation tools
Impact: Elevated the brand into a recognizable regional leader in Texas wine, while building back-end systems that scaled with team and guest growth.

Deliverables

Previous Label

For this project, the client requested a single wrap label that honored the legacy of their newly renovated 1903 building. We drew inspiration from the elegance of Art Nouveau—pulling in flowing lines, botanical accents, and architectural motifs—to craft a label that feels both timeless and grounded in place. The result is a design that bridges past and present, celebrating heritage while elevating the brand’s story on the shelf.

The Heritage Rework

Whether you’re building from the ground up or streamlining what already exists, I design tailored workflows and templates using the tools that work best for you. From creative direction to operations and client experience, I’ll help you work smarter—with systems that feel like your brand.

Work Flow Management

Promotional Material

SOPs, Training Material, Menus & More…

The client requested that training materials be more concise and easier to absorb. Using our in-house WSET Level 2 certification, we restructured their wine education to reflect industry standards—shifting the focus from basic service to confident storytelling and guest connection. We introduced approachable coaching sections to help staff overcome common sales barriers, upsell with intention, and think beyond the glass to deliver an elevated, guest-driven experience.

Commerce 7, CRM, Segmentation, Product Description & Photos

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Brochure 2025

Simplified the brand story with clear messaging, easy calls to action, and guest-friendly tools like QR codes. Designed with high-resolution visuals and seasonal highlights to support both in-person engagement and wholesale outreach.
Brochure 2025

Simplified the brand story with clear messaging, easy calls to action, and guest-friendly tools like QR codes. Designed with high-resolution visuals and seasonal highlights to support both in-person engagement and wholesale outreach.
Project Manager For Spring & Winter Vendor Fair

Led full-scale vendor event planning including registration setup, workflow management, vendor communication, print materials, email marketing, and promotions. Delivered a polished guest experience and increased vendor visibility across three days of programming.
Newsletter Design & Copywriting

Developed a flexible newsletter template and iterated across multiple drafts to align voice, visuals, and messaging. The final product featured a branded design, compelling copy, and clear CTAs to drive engagement.
Wine Pairing Menus | WSET Level 2 in Wine

Designed curated tasting menus rooted in food & wine pairing theory, using WSET Level 2 principles. Each course was paired to highlight key tasting notes, elevate the guest experience, and spark deeper wine conversation.
Brand-Aligned Print & Digital Ads

Developed clear, approachable advertisements that reflected brand voice, operating hours, and location. Designed for both print and digital distribution to increase awareness and drive foot traffic to the tasting room.
Proven Growth

From a growing membership and consistent event turnout to expanding retail distribution—our strategy supports long-term, scalable success rooted in real demand.