Pineywoods Vineyard
Hemphill, Texas
Scope: Hospitality, Marketing, Events & Wine Club Management
Our work focused on building the operational and event infrastructure needed to support a growing hospitality business—from CRM systems management and staff training to event programming and marketing materials.
Content Highlights
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Event Planning & Coordination
Over the past several years, I have coordinated and executed 55+ annual events, ranging from weddings and private tastings to community festivals and wine education programs.
Responsibilities included:
• Vendor coordination and procurement
• Event contracts and rental agreements
• Timeline and run-of-show creation
• Venue layout and guest flow planning
• Client planning meetings
• TABC-compliant alcohol service coordination
Types of Events:
• Weddings & receptions
• Rehearsal dinners
• Corporate gatherings & retreats
• Wine club release events
• Educational wine tastings
• Harvest events & seasonal festivals
• Private wine dinners
• Workshops and creative events
Hospitality Operations & Systems
Developed the operational structure supporting daily winery service.
Projects Included:
• Standard operating procedures (SOPs)
• Staff training manuals
• Menu development
• Event execution guides
• Hospitality workflow systems
These systems improved onboarding, service consistency, and internal communication.
CRM & Revenue Systems
Managed and optimized Commerce7 CRM infrastructure.
Projects included:
• Customer segmentation strategy
• Wine club management workflows
• Product catalog structure
• Product descriptions and photography
• Automated email communication workflows
• Order fulfillment procedures
These systems helped support 65% revenue growth and 235% wine club growth.
Brand & Marketing Infrastructure
Developed marketing materials supporting event programming and winery storytelling.
Projects included:
• Label redesign coordination
• Menu design and product storytelling
• Email marketing campaigns
• Event promotion graphics
• Website content organization
• Customer education materials
Project Highlights
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Brochure 2025
Simplified the brand story with clear messaging, easy calls to action, and guest-friendly tools like QR codes. Designed with high-resolution visuals and seasonal highlights to support both in-person engagement and wholesale outreach.
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Brochure 2025
Simplified the brand story with clear messaging, easy calls to action, and guest-friendly tools like QR codes. Designed with high-resolution visuals and seasonal highlights to support both in-person engagement and wholesale outreach.
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Project Manager For Spring & Winter Vendor Fair
Led full-scale vendor event planning including registration setup, workflow management, vendor communication, print materials, email marketing, and promotions. Delivered a polished guest experience and increased vendor visibility across three days of programming.
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Newsletter Design & Copywriting
Developed a flexible newsletter template and iterated across multiple drafts to align voice, visuals, and messaging. The final product featured a branded design, compelling copy, and clear CTAs to drive engagement.
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Wine Pairing Menus | WSET Level 2 in Wine
Designed curated tasting menus rooted in food & wine pairing theory, using WSET Level 2 principles. Each course was paired to highlight key tasting notes, elevate the guest experience, and spark deeper wine conversation.
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Brand-Aligned Print & Digital Ads
Developed clear, approachable advertisements that reflected brand voice, operating hours, and location. Designed for both print and digital distribution to increase awareness and drive foot traffic to the tasting room.
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Proven Growth
From a growing membership and consistent event turnout to expanding retail distribution—our strategy supports long-term, scalable success rooted in real demand.
